Urban excellence is here in support of all communities of color to let you know how important it is to be about loving yourself for who you are and expressing who you are fully without any explanation. There is so much beauty in culture. So much beauty in differences. Urban Excellence is here to uplift all communities of color through apparel and home decor. What some may call a woke movement, others say they’ve never been asleep. It is okay to love who you are in a world where many don’t understand you, it just makes you even more intriguing. Nothing is more powerful than a smile and more attractive than confidence. You are amazing- you should feel like royalty every moment of every day, remember your melanin is a Royal trait.